This Privacy Policy describes how SellFi, LLC ("SellFi," "we," "us," or "our") collects, uses, discloses, and protects your information when you visit sellfi.com (the "Site") or use any of our services (collectively, the "Services").

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

Information You Provide

• Contact information — name, email address, phone number, mailing address
• Property information — property address, estimated value, property condition, mortgage balance, timeline to sell
• Financial information — proof of funds or financing details (buyers only), as required during the verification process
• Account information — any login credentials or profile details you create
• Communications — messages, inquiries, or feedback you send us

Information Collected Automatically

• Device and browser data — IP address, browser type, operating system, device identifiers
• Usage data — pages visited, time on site, referring URL, click behavior
• Cookies and tracking technologies — see Section 5 below
• Location data — general geographic location derived from your IP address

Information from Third Parties

• Public property records and MLS data
• Identity verification services (for buyer verification)
• Marketing and analytics platforms (e.g., Google Analytics, Meta Pixel)

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Services
• Match sellers with qualified professional buyers
• Generate and deliver structured offers on your property
• Process transactions and manage closings
• Verify buyer identity, entity structure, and proof of funds (PayShield™ verification)
• Communicate with you about your account, offers, or inquiries
• Send marketing communications (with your consent; you may opt out at any time)
• Analyze site usage and improve user experience
• Comply with legal obligations and enforce our terms

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• With qualified buyers — Property details and limited seller information are shared with verified professional buyers to facilitate offers. We do not share your contact information with buyers until you choose to move forward with an offer.
• Service providers — Third-party vendors who help us operate the Services (e.g., CRM platforms, payment processors, email providers, title companies, loan servicers). These providers are contractually required to protect your data.
• Legal compliance — When required by law, subpoena, court order, or government request.
• Business transfers — In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
• With your consent — When you explicitly authorize us to share your information.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Property and transaction records may be retained for a minimum of seven (7) years to comply with applicable real estate and tax regulations.

You may request deletion of your personal information at any time by contacting us (see Section 10).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you interact with our Site
• Deliver relevant advertising
• Measure the effectiveness of our marketing campaigns

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on the Site.

Third-party tools we may use: Google Analytics, Google Ads, Meta (Facebook) Pixel, GoHighLevel tracking.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal information we hold about you
• Correction — Request correction of inaccurate or incomplete information
• Deletion — Request deletion of your personal information, subject to legal retention requirements
• Opt-out of marketing — Unsubscribe from marketing emails at any time using the link in any email or by contacting us
• Do Not Sell — We do not sell personal information. No action is required on your part.

To exercise any of these rights, contact us using the information in Section 10.

7. Data Security

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information, including encryption of data in transit (TLS/SSL) and secure storage practices. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

SellFi, LLC
Email: privacy@sellfi.com
Website: sellfi.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically. Continued use of the Services after changes are posted constitutes your acceptance of the revised policy.